James Rix is an Associate Director and Project Manager with Arcadis UK, working with the Manufacturing and Technology data centre practice. He has worked in the data centre industry, starting in South East Asia, since 2007. He has been leading multi-national teams delivering data centre new builds, fit-outs and migration activities along with IT infrastructure solutions in 14 different countries over 3 continents. Since 2007 he has worked in co-location, enterprise and hyperscale facilities as well as spending time establishing and running a Project Management Office for predictive data analytic solutions. Throughout this time he has been a regular speaker at data center conferences and author of thought leadership articles in the data centre press.